most recent work

From 2011 until 2017, Joanna led all PR initiatives for Poshmark, the largest social marketplace for fashion where anyone can buy, sell and share their personal style. 

Launched the app into the market in December of 2011 and over the following years, she was responsible for company messaging and positioning, creative PR strategies and campaigns, quick execution to deliver consistent daily media placements, establishing leadership and breaking away from a slew of competitors. Today 1 in every 5 women in the U.S. use the product and the company has an annual run rate of over $100M in revenue.

Press highlights: over 1200 top-tier placements including 150 unique regional broadcast placements featuring Poshmark community members, three major Good Morning America features and a dozen other hits on nationally syndicated television shows, New York Times, Wall Street Journal, Bloomberg, CNBC, FOX Business, Fortune, Fast Company, Inc., consistent coverage in TechCrunch, VentureBeat, Re/code, Business Insider and other popular tech blogs and coverage in all major fashion and lifestyle publications (including Elle, InStyle, Lucky, Cosmopolitan, Marie Claire, TeenVogue, WWD).

 
PoshFest, Poshmark's annual conference. 2016's event was hosted in downtown Los Angeles with over 200 attendees.

PoshFest, Poshmark's annual conference. 2016's event was hosted in downtown Los Angeles with over 200 attendees.

Connected Commerce and the Future of Fashion hosted by Poshmark and Third Wave Fashion

Connected Commerce and the Future of Fashion hosted by Poshmark and Third Wave Fashion

Poshmark's first-ever fashion show featuring Poshmark community members as models highlighting new brands sold on the app

Poshmark's first-ever fashion show featuring Poshmark community members as models highlighting new brands sold on the app

Silicon Valley Style Dinner NYC hosted by Poshmark and Marie Claire Editor-in-Chief Anne Fulenwider

Silicon Valley Style Dinner NYC hosted by Poshmark and Marie Claire Editor-in-Chief Anne Fulenwider

 

consulting clients 

 
 

agency work

 

msr communications

At MSR Communications, Joanna was responsible for social and traditional media relations on behalf of the following high-profile consumer lifestyle, technology, internet and business to business clients garnering multiple industry awards for creativity, strategy and execution:

Dictionary.com – 2011 Bulldog Award Winner “From Respected Reference Site to Mobile and Online Innovator”

Worked as part of a team to develop a strategic approach to establish the company as a mobile influencer helping garner over 30 million downloads across all mobile devices in under two years. Coverage secured in the following top-tier outlets: About.com, Android Central, Android Apps, Android Phone Geek, AOL.com, Appolicious, Business Insider, ClickZ, CNET, CNET TV, GigaOm, GottaBeMobile, IntoMobile, Lifehacker, MarketingVox, Mashable, MediaPost, Mobile Beyond, Mobile Content Today, Mobile Marketer, PC World, PhoneDog, Profile Magazine, RCR Wireless, Reuters, StrollerDerby, TechCrunch, USA Today, and more.

Speaking opportunities for executives secured at CES, Digital Hollywood, iPad Summit and more.

The Smalls Street Sounds – 2010 Hermes Creative Awards Winner “Building an Online Community from the Street Up” 

Spearheaded the creative social media campaign which won exceptional “Communication Campaign” for the interactive location-based sound map for filmmakers, musicians and sound artists. Coverage in influential blogs such as Automatis, CNET, Evil Monito, Gothamist, Jake Coolidger, Limite, Muni Diaries, OregonLive, Polis, SF Streets Blog, The Sustainable Cities Collective and The Indieled to over 50 online placements.

San Francisco Child Abuse Prevention Center

Managed the non-profit’s public relations for four years, supporting all community initiatives and events including 2009’s Blue Ribbon Annual Luncheon featuring Madeleine Albright. Secured PSA’s and coverage in local press including ABC, CBS, KRON, NBC, 7×7, 944, Bay City News, Childhood MattersClear Channel, EcoSalon, Nob Hill Gazette, Potrero View, Red Carpet SF, San Francisco Chronicle, San Francisco Examiner, Today’s World, The Bigelow Report, The Western Addition and more.

Surf Stronger

Utilized celebrity surfer spokeswoman, Serena Brooks to deepen the exposure of this surf-based workout with high-level consumer placements in ABC’s of Surfing, About.com, Alloy, AOL Health, Christabelle’s Closet, Cranky Fitness, MediaBistro, People Magazine, Surfer’s Village and more.

CPP, Inc.

Leveraged the broad range of expertise on behalf of the exclusive publishers of the Myers-Briggs Type Indicator to build relationships and secure consistent coverage in target trade publications including four articles in Talent Management, placement in Training, Human Resource Executive, ELearning!, MSNBC.com and more.

Additionally, led the client’s entrance into social media by creating a social media policy, a strategic Twitter and LinkedIn plan and conducted one on one social media training with the marketing team.

HeyWire

Secured the following high-level business, mobile, technology and consumer coverage on behalf of the social messaging hub: All Tech Related, AppsBabe, Business Insider, Champagne Living, Faithfully Frugal, GearDiary, GeekSugar, iPhonecation, iPhoneGuide, two placements in San Francisco Chronicle, SocialTechPop, Stark Insider, Tango Diva, TechCrunch and more.

SocialGo

Increased awareness around the social network creator’s capabilities, offerings and marketing impact by highlighting compelling user sites securing on air interviews for executives on NBC’s Tech Now and Press:Here. Additional coverage appeared in B2B Magazine, Bulldog Reporter, InStore, MarketingSherpa, Mashable, Organic Products Retailer, PCMag.com, PRWeek, Technologizer and more.

AVG Anti-Virus

When tasked with reaching a more stylish online audience for the anti-virus provider, secured coverage in target fashion/lifestyle blogs such as A Little Aly-tude, Bright Hub, Fashion Tribes, High Maintenance Woman, It’s My Life, The Momtini Lounge and more.

RentWiki

Introduced the concept of a social network built around home and apartment rentals securing coverage in Atlanta Business Times, ClickZ, Pistachio Touchbase, Realtor, RentBits, San Francisco Chronicle’s On the Block, Social Honeycomb and more.

Additional clients included: Ariba, CelLynx, Echo, Eco-Festivals, Faculte, Toktumi and more.

 

 

people's revolution

At People’s Revolution Joanna ran the showroom showcasing the designers the agency represented, managing appointments and pulls with some of Hollywood’s top stylists, celebrities and fashion editors including:

Charlie Altuna, Christina Ehrlich, Dana Ravich, Deborah Waknin, Elizabeth Stewart, Estee Stanley, George Kotsiopoulos, Jessica Paster, Lisa Edelstein, L’Wren Scott, Philip Bloch, Rachel Zoe, Trish Summerville and more.

 

Writing samples and specific article examples available upon request, please email joanna@joannariedl.com.